The level of awareness and attitudes of managers in food industry companies towards the concept of sustainable marketing:

an applied study in the city of Tripoli

Abstract

Abstract This study aims to Measure the Perception level and the attitudes of the Top Management and Managers of marketing & production towards the concept of sustainable marketing and to what extent their food companies applied this concept. This study was performed in convenience sample of (20) Company working in Tripoli city zoon, the research data was gathered from January to July in 2020, the descriptive statistics, t-test, ANOVA and correlation analysis were used. According to the results, the Perception of the managers about the sustainable marketing concept were Moderate however their attitudes towards the concept & its implications were a positive and somehow high ,also The results revealed that the adopting level of sustainable marketing on Libyan food companies under the study were Moderate, And there are no significant differences between the companies, Managers on the level of Perception as well as the level of attitudes towards the sustainable marketing concept & its implications according to their level of study and to their specialist of study.