The impact of trust, attitudes, and product risk on online purchase intentions in Libya

Abstract

The study aimed to identify the impact of trust, attitudes, and product risk on online purchase intentions in Libya. The study adopted the descriptive approach, using the quantitative method, and a purposive sample was used to collect data through an online questionnaire on commercial pages on Facebook with a number of (102) forms. The questionnaire items related to the study variables underwent validity and reliability tests. Descriptive statistics, including mean, standard deviation, frequencies, and percentages, were used to characterize the demographic variables of the sample and the main study variables. The SPSS statistical package was used to analyze the questionnaire results and achieve the research objectives.
The results showed that attitudes influence purchasing intention among Libyan consumers, while neither product risk nor trust had an impact on consumers' online purchasing intention. This indicates a lack of consumer trust in online websites and pages, as well as a perception of risk associated with online purchases. The study recommended that online shopping sites should enhance trust between consumers and the institution regarding the goods offered online, support consumer attitudes, provide them with good goods, reduce the risks of goods, and offer the best high-quality goods.