Analysis of the extent to which forms of creativity are adopted in Algerian economic institutions

Case study of Saidal Pharmaceutical Industry Complex - Annaba Unit

Abstract

The extent of adoption of types creativity in Algerian economic organizations: the case of SAIDAL for pharmaceutical industry - unit of annaba Abstract This study aims to investigate whether Algerian economic organizations adopt the types of innovation (product innovation, and process innovation), For this reason the study adopted the descriptive analytical method using the questionnaire tool to collect the primary data from a sample that consists of directors and managers working in SAIDAL group for the pharmaceutical industry – unit of Annaba as a case study, At the end the study concluded that Algerian economic organizations adopt the different types of innovation at high positive levels, In the light of this result the study presented a set of recommendations that contribute to improve the application of different types of innovation in Algerian economic organizations.